Time Goes Pop

What's up with 'Sō' ?

Sō translates to ‘beginning,‘ ‘creativity‘ and 'layer' in Japanese. It was perfectly fitting for what we're aiming to do with the timepieces: create playful beauty through the layering of color and transparency. Our dials are text + logo free so the focus remains on the design.

A limited(ish) vibe

In the Media

A few outlets claimed to like our watches - two podcasts were even desperate enough to invite us to jabber about watch + design nonsense. Thank you all!

Built through Friendship

Sō Labs was founded by Rick & Andrew; two watch fanatics who met through RedBar Chicago years ago, and launched the brand in 2019. Together they're dedicated to pursuing designs outside the norm with attention to detail and quality that any fellow horophile would appreciate.