Sō Labs was founded by Rick & Andrew; two watch fanatics who met through RedBar Chicago years ago, and launched the brand in 2019. Together they're dedicated to pursuing designs outside the norm with attention to detail and quality that any fellow horophile would appreciate. 

Sō ~ translates to ‘beginning,‘ ‘creativity‘ and 'layer' in Japanese. It was perfectly fitting for the brand: create playful beauty through the layering of color and transparency. Dials are text + logo free so the focus remains on design.

Let’s have some fun,

Rick + Andrew
Founders