So Labs Funky Watches Sō Fun Quartz Automatic Timepiece Chicago About Us
 

Sō Labs is a team of Chicago based watch designers striving to create unique timepieces. 

We believe differentiation meant starting from the ground up. Our core design aesthetic of transparency drove the need for a fully custom watch to bring our concepts to life. Our name is meant to encompasses this vision:

~ translates to 'Layer'層 in Japanese (as are our movements and lume). Transparency through layering is central to the look of our timepieces.

LABS ~ innovation requires hypothesizing, tinkering and experimentation; all processes which we've put in place to launch our LAYER ONE and LAYER TWO Series.
 

Our dials are intentionally logo-free so our Pantone color combinations, transparent cases, gradient wheels, and printed disc handsets can remain the hero of the brand's identity.

Finally, each model we release will remain in limited quantities because Exclusivity is Never One-Dimensional, sō add another layer!

Welcome to Sō Labs ~

  

Rick | Co-Founder

@buyingmytime | rick@so-labs.co 

So Labs Funky Watches Sō Fun Quartz Automatic Timepiece Chicago Rick @buyingmytime