About Us

 

So Labs Funky Watches Sō Fun Quartz Automatic Timepiece Chicago About Us
 

Sō Labs is a team of Chicago based watch dudes striving to put the fun(k) back into telling time. 

 

We believe differentiation meant starting from the ground up. Our core design aesthetic of transparency drove the need for a fully custom watch to bring our concepts to life. Our name is meant to encompasses this vision:

~ translates to ‘beginning,‘ ‘creativity‘ and 'layer' in Japanese. It was perfectly fitting for what we're aiming to do with the timepieces: create playful beauty through the layering of color and transparency. Our dials are text + logo free so the focus remains on the design.

LABS ~ innovation requires hypothesizing, tinkering and experimentation; all processes which we've put in place to launch our LAYER ONE Series and look forward to pursuing more through the future launch of our automatic pieces.

 

Each model we release will remain in limited quantities because Exclusivity is Never One-Dimensional.

Welcome to Sō Labs ~

  

Rick | Co-Founder | rick@so-labs.co 

So Labs Funky Watches Sō Fun Quartz Automatic Timepiece Chicago Rick @buyingmytime